40/40 Club

email landing, website redesign, homepage promotion

4040-skills

Challenge

Create mobile-compatible and interactive promotional landing pages worthy of a famous New York Sports Bar & Club. For numerous events, I was responsible for concepting and executing informative landing pages to capture reservations.

 

Solution

Focusing on getting users to RSVP, I built simple, vertically oriented landing pages that point the eye straight to the RSVP Button. It was important to represent the club’s elegance and physical appearance, so I chose a gold and grayscale color palette.

The designs feature hand-crafted elements, jQuery animations, and 3D enhancements – all implemented with HTML5 & CSS3 (all audio and video elements degrade gracefully). I taught myself how to map and properly light a 3D baseball, and then how to build an animation pathway in After Effects for this project.

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