Coca-Cola Augmented Reality Experience

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Challenge

Create an original augmented reality experience for a cup using a unified seasonal theme that can be pitched to 7-Eleven via a Coca-Cola cup and 3D experience.

 

Solution

Starting with nothing more than a summer theme as a base, I proposed a July 4th fireworks experience that would create a micro 3D city around the marker, which would be illustrated to match the brand guidelines of Coca-Cola and highlight national landmarks to give the consumer a sense of patriotism.

For the micro city, I designed the layout and road network and strategically placed the required branding items throughout.

Along with the Unity team, I designed an interactive experience surrounding the fireworks placed on the rooftops of the skyscrapers that, once victorious, rewards the consumer with an exclusive coupon.

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