Redesign eCommerce experience for a well-known musical instrument manufacturer and create a matching mobile experience that will engage the contrasting user personas that would be encountered (new students and their parents). I was responsible for pitching, wireframes, concepts and quality assurance throughout the project.
With conversions at the top of the priority list, I planned and designed an interface that is as functional for adults as well as engaging for the youth. Every element was build with interaction and simplicity in mind.
The goal was to enhance their brand by adding value to their presentation, using videos, animated banners, and social integration. I taught myself how to program advanced animations for the hero banner as well.