Reese’s Augmented Reality Experience

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Challenge

Create a interactive basketball augmented reality app that promotes both Reese’s, NCAA Basketball, and iD Browser.

 

Solution

Designed elements for a half court shot video game that triggers from identifying a standard Reese’s package. When a consumer scans a Reese’s package using the iD Browser app, an augmented reality experience displays on top, enabling the consumer to play a fun, yet simple basketball game.

I created the full suite of assets, complete with: icons, splash screens, basketball court texture, scoreboard and logos.

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