Experience
Amazon Fashion
Sr. UX Designer
2022 – 2023
Led the customer experience and visual design for AR Shoes and Eyewear. Established cross-organizational alignment for the Augmented Reality and Virtual Try-On with a best-in-class Design System for AR/VTO eCommerce. Analyzed and executed an approach to unify experiences across organizational lines consisting of regular reports, brainstorms, and share sessions. Shipped several Amazon-wide icons, illustrations, animations and micro-interactions. Launched multiple lenses and brand assets across two holiday event Snap campaigns for Amazon Fashion.
Freelance
Brand Specialist
2018 – Present
Provide branding consultation and design/development solutions for a wide range of businesses and brands (lifestyle, ecommerce, B2B, service, fashion, retail and more).
Inlet TV
Lead Product Designer
2021
Lead UX/UI and branding for Inlet, a live streaming startup. I worked closely with the stakeholders to develop the brand and visual design for all digital properties including the front-end desktop/mobile app, stream manager, marketing site, and pitch decks. Managed one other UX designer
Ultimate Rap League
Lead Product Designer
2020
Led product designer for URL’s web properties including the mobile app, responsive web app, and marketing sites. Developed the UX and visual design for the app, interactive and pitches for the company, ultimately assisting in reaching over 100K installs on the Google Play store. Worked closely with the engineering team to ensure quality.
Vejo
Lead Designer
2019
Led visual branding and communication of Vejo, early-stage health tech startup. Developed branding, content strategy, interactive and pitches for the company, ultimately assisting in raising over $500 million in investment capital and setting the platform for a global launching strategy. Hired and managed a team of graphic and UX designers to increase productivity and satisfy the hostile pitch landscape.
Ticketmaster
Sr. Product Designer
2015-2018
Led UX for Account Manager (B2B), Venue Layout, and tmONE Style Guide. Tasks included: Execute design from concept to hand-off to engineering team. Manage projects from prototype to launch. Bring simplicity and user focused design to complex data heavy applications. Collaborate with product, interaction and team on project requirements. Produce detailed style guides. Conduct user research and evaluate findings.
Skills
Design Systems
Rapid Prototyping
UI/UX Design
Micro-Interactions
Illustration/Animation
User Research
Branding Strategy
WordPress
React *
Three.js *
User Empathy
Pitching/Presenting
Mentoring
Community building
Team motivation
Constantly learning
Some skill; currently learning